Willean Master


Willean Master FCIPS entered the Event & Exhibition industry in March 2021, by joining Electra Events & Exhibitions as Supply Chain Director, responsible for the end-to-end supply chain in MENA.     

Willean has more than 25 years of experience in multiple industries and sectors. She specializes in transformation strategies and business improvement programs, to transition and reposition the Procurement function from a purchasing orientated one, to that of a strategic sourcing and category management operation. She has a proven track record of innovation, is recognized for fundamentally improving operational and financial performance, managing complex global, regional, and local supply chain processes, contracts, and relationships. 

She is a confident, engaging leader who manages cross functional teams with authority, empathy, and clear guidance to ensure operational, strategic clarity and development.  

She was hailed at the 2019 CIPS Middle East & North Africa Awards with Procurement and Supply Professional of the Year and recently ended her term as Chair of the CIPS Dubai Branch 2017-2021.