WINNER: BEST CONTRIBUTION TO THE REPUTATION OF THE PROFESSION
PROJECT: #CHALLENGING REALITY
The procurement team at Emaar Properties played a critical role in creating a pioneering Virtual Reality Park in the Dubai Mall to give the site the ‘wow’ factor. The project offered unique thrills such as VR rollercoasters and games, an eye-catching 1,750 square metre translucent ceiling projection surface to display special effects, and a suspended “physical upside down fully scaled Burj Khalifa, weighing hundreds of tonnes”.
To deliver innovation to such a high spec, procurement worked with a cross functional team of internal designers, construction, integrators, installers, Hollywood partners and customs, among others. This partnering approach, plus innovative tech such as its digitised procurement system and e-auctions, allowed the team to work without the hindrance of borders or boundaries. The procurement team was involved from the beginning to co-ordinate design and keep ‘scope creep’ and ‘re-work’ in check, elements that had to be carefully controlled given the millions invested in the project. This project has provided longer term gains as it has embedded a sustainable operating model for the longer term.